What it Means

Wikipedia defines Geo Targeting as: "Geo targeting in geomarketing and internet marketing is the method of determining the geolocation (the physical location) of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria.

That's just the beginning.

We employ an arsenal of Geo Targeting strategies that not only bring you more traffic, but higher quality traffic that gets you more bid requests (leads).

• Pay Per Click (PPC) Ads
  We define very specific geographic territories for your services and deliver your ads only to those areas.
  
  
• PPC Keywords
  We further refine the geo-targeting process by adding geo-specific parameters to the common and not so common keyword search terms that will make your ads appear in your territory.
  
  This further refinement "thins the herd" with your Internet competition and gets you higher rankings when the consumer gets more specific.
  
  
• Website Structure
  Using a proprietary algorithm, we build each website from the ground up with geo-targeted page names, forms and inner content to get the best internal and external ranking from both Search Engine Indexes and PPC Page Quality Indexes.
  
  These enhancements get you better cost per click rates on paid ads and more free clicks in the Natural listings from geo-targeted Search Engine Optimization techniques.
  
  Add to that our arsenal of geo specific domain names further drive and enhance all aspects of capturing your target market.
  
  
• Localized Look and Feel
  We use inspiring graphics presenting well known local landmarks, starting with our custom main page flash graphics and ending with our stunning contact pages.
  
  This strategy is important at many levels; if you operate one website in one small territory, your potential clients immediately identify you as a "local" and feel comfortable contacting you.
  
  Just because you are located in Phoenix and your crews "could" travel to Flagstaff 140 miles away, does not mean that the good citizens of Flagstaff will hire you "if" you are advertising in Flagstaff with your Phoenix Google ads.
  
  You need a Flagstaff website with ads written to that city to be effective.
  
  The majority of our clients operate more than one website in multiple areas and need to have that same "local" look and feel.   This is where the rubber meets the road with expanding your territory and growing your business as much as you want.
  
  

Foam America Green  •  877-876-FOAM   •   (877-876-3626)
Professional Websites     •    Exceptional Marketing     •    Unrivaled Results